Case Study

Organization: Arizona State University
Timeline: 2023-Present
Role: Event Coordinator & Marketing Lead
Platforms: Social · Email · Web

Objective

Plan, promote, and execute a high volume of events while maintaining consistent branding, clear communication, and strong audience engagement across digital channels.

Strategy

• End-to-end event ownership: Led planning, messaging, and promotion for each event from concept through execution.

• Cross-channel promotion: Built cohesive promotional plans using social media, email, and web to maximize reach and attendance.

• Scalable systems: Developed repeatable workflows for event timelines, content creation, and promotion to manage volume efficiently.

• Audience-first messaging: Tailored event promotion by audience type, platform, and goal to ensure relevance and clarity.

Execution

• Created event timelines, promotional calendars, and asset plans for each event.

• Designed and wrote promotional content across email, social media, and web pages.

• Built and updated event landing pages with clear CTAs and registration information.

• Coordinated with internal teams and stakeholders to ensure alignment and accuracy.

• Monitored engagement and adjusted promotion strategies as events approached.

Results

• Successfully supported and promoted more than 40 events in 2025

• Strong attendance across recurring and one-off events

• Improved consistency and clarity in event communications

• More streamlined planning and promotion process across teams

Scope

Planned and promoted more than 40 events and opportunities in 2025, ranging from informational sessions and campus events to community-focused and academic programming.