Case Study

Organization: Arizona State University
Timeline: 2023-Present
Role: Brand Strategist
Platforms: Social · Email · Web

Objective

Establish a consistent brand voice, visual identity, and messaging across all channels to strengthen recognition and engagement.

Strategy

• Audit of current content and design to identify gaps.

• Developed content and visual guidelines for tone, voice, and aesthetics.

• Implemented brand updates through social, email, and web.

Execution

• Created templates and visual assets for posts, emails, and web pages.

• Standardized messaging across platforms.

• Provided guidance to internal teams for consistent content creation.

Results

• Improved brand consistency across channels.

• Increased engagement due to clearer messaging

• Internal teams adopted guidelines for future content.

Brand Portfolio

Design Examples

Cohesive Brand Messaging