I’m a freelance social media strategist helping brands build authentic online presence through strategic content, growth tactics, and community engagement. I have 10 years of experience in digital media, having worked in fast-paced newsrooms and institutional communications, and most recently received my Masters of Science in Digital Audience Strategy from Arizona State University.
Currently, I manage all marketing for ASU's School of Politics and Global Studies. This includes overseeing high-level social media ad campaigns, developing sustainable social and email marketing strategies, and designing all digital and physical media — including its website, newsletters, annual reports and promotional materials for degree programs, courses and events.
What drives me most of all is connection — getting to know your story and your audience and building community through these projects. Whether I’m managing a campaign, creating content, or writing a story, I handle each project with curiosity and care. Explore some examples of my work below!
About Me
Social Media Management
Experience with: HubSpot, Meta Business Suite, Google Analytics, Google Ads Manager, Facebook Ads Manager and content management tools like Later
Content strategy & editorial calendar planning
Platform expertise (Instagram, Facebook, LinkedIn, X/Twitter, TikTok)
Organic content creation & scheduling
Paid social ad campaign management
Audience research & persona development
Community management (comments, DMs, engagement)
Photo & Video Editing
Experience with: CapCut, Adobe Photoshop, Lightroom, Premiere, Audition, and After Effects
Short Form: TikTok, Reels, Shorts
Long Form: YouTube
Email Marketing
Experience with: Mailchimp, SalesForce Marketing Cloud
Newsletter Design and Content Building
Email Analytics - Tracking Open Rates, Subscribers
Newsletter writing, including CTAs
Web Design
Experience with: CMS platforms like Wordpress, Wix, Squarespace and in-house platforms
Accessibility compliance in designs, links and text
Writing for SEO & for web
Graphic Design
Experience with: Canva, Adobe InDesign, After Effects, and Illustrator
Utilized in organic and paid campaigns
Brand Development
Market Research, Audience Insights and Customer Personas
Messaging & Voice – crafting tone, taglines, and storytelling frameworks for brands
Content Strategy – aligning messaging across platforms (social, web, email, print)
Experiential Marketing
Event planning, strategy, and promotion
Brand activation, ensuring events are in line with client goals
Coordinating logistics between all parties involved including attendees, participants and sponsors
Largely focused on community engagement
Education
M.S., Digital Audience Strategy
B.A., Political Science & B.A. in Journalism
Skills & Certificates
Social Media Management
For Arizona State University, I prioritize organic content creation — leveraging storytelling from students and faculty and optimizing the content for all platforms.
My Work Projects
Reach analytics from June - Sept. 2025
41% growth in followers from Aug. 2024-Aug. 2025
Paid Campaigns
I've also developed assets and managed paid ad campaigns on behalf of Arizona State University.
Assets for ASU's International Relation's degree made for Meta platforms
Brand Development
In my work for Arizona State University, I defined the unit's mission, vision and overall tone and voice through brand positioning. I developed official brand positioning for the team to utilized consistent messaging in marketing.
30% increase in newly admitted students in 2025
Design Examples
Email Newsletter Strategy, Design & Writing
I have extensive experience designing and writing newsletters. For Arizona State University, I worked on redesigning a quarterly newsletter for students, faculty and subscribers.
At POLITICO, I ideated ways to build and maintain the audience and overall engagement of POLITICO’s daily newsletter about the White House, West Wing Playbook, helping establish an audience of more than 110,000 subscribers in 2 years.
I copy edited, contributed and produced each day’s edition during President Joe Biden's administration, keeping a pulse on relevant politics and policy coverage, researching and compiling presidential trivia, writing satirical “opposition” on administration officials and relevant politics and policy coverage.
Some of my favorite scoops
61% avg open rate
94% increase in newsletter subscribers since 2023 rebrand
*Stats as of Sept. 2025
Every creative project is an opportunity for storytelling. Here you can explore some of my written works, which is what kicked off my career. You can check out my latest articles for ASU News here. I've worked on an investigative visual project on hate crimes in America, written detailed profiles on DACA recipients in Phoenix, Ariz. and extensively fact checked lawmakers for The Arizona Republic.
Some of my favorites also include:
👤 Vietnam veteran graduates with master's in international affairs and leadership | ASU News
✈️ The food on Air Force Two is bleh | POLITICO
🏛️ Will heads roll? | POLITICO
📲 Dark Brandon Begins: How WH aides appropriated the meme of their boss as an underworld kin | POLITICO
🗞️ ‘We’re going to be finding bodies for weeks,’ Kentucky governor says of floods | POLITICO
📜Toomey defends delay of veterans health bill, says he will back it if amendment passes | POLITICO
News & Feature Writing
My Passion Projects
Event Planning
I've always loved being the "hostess with the mostest" — from planning my high school prom to now my own wedding. I thrive on creating spaces where people can connect and build community. Most recently, I promoted, fundraised, and organized my 10-year high school reunion, proving reunions aren’t awkward — they’re a blast!
Content Creation
I enjoy creating content documenting life, on Instagram and TikTok. Trying to get in my microinfluencer bag!
